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Consumer Behavior Theory: Applications in Marketing & Brand Building

Consumer Behavior Theory: Applications in Marketing & Brand Building

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$71.99 USD
$71.99 USD
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Consumer Behavior Theory: Applications in Marketing & Brand Building

This is a comprehensive academic textbook delving into Consumer Behavior Theory, specifically exploring its practical applications in modern marketing strategies and brand development. Published by the esteemed Yuhikaku, a renowned Japanese academic publisher, this volume offers insights into consumer psychology and market dynamics crucial for students and professionals alike. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784641124639 · ISBN-10 4641124639

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