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Executing Design Management: The Source for Dramatically Improving Brand & Innovation Power

Executing Design Management: The Source for Dramatically Improving Brand & Innovation Power

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Executing Design Management: The Source for Dramatically Improving Brand & Innovation Power

This insightful book from Gendaishorin delves into the core principles of design management, exploring how businesses can leverage its power to significantly enhance both brand strength and innovation capabilities. It dissects the methodologies and strategic thinking necessary to implement effective design-led practices, making it an essential read for professionals seeking to elevate their company's market position. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784774518336 · ISBN-10 4774518336

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