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How Brands Grow: What Marketers Don't Know by Byron Sharp

How Brands Grow: What Marketers Don't Know by Byron Sharp

ブランディングの科学 誰も知らないマーケティングの法則11

朝日新聞出版 · ISBN 9784023316492

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How Brands Grow: What Marketers Don't Know by Byron Sharp

by Sharp, Byron

This book, "Branding no Kagaku: Dare mo Shiranai Marketing no Hōsoku 11" (The Science of Branding: 11 Marketing Laws Nobody Knows) by Byron Sharp and published by Asahi Shimbun Publications, explores the scientific principles behind effective branding strategies and challenges conventional marketing wisdom. It presents 11 key laws that marketers often overlook, offering insights into how brands truly grow and succeed in the marketplace. Note: The text is entirely in Japanese. Brand New Japanese Edition. Ships worldwide from Japan via Japan Post. Expedited shipping via FedEx available.

ISBN 9784023316492 · ISBN-10 4023316490

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