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Introduction to Behavioral Economics

Introduction to Behavioral Economics

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Introduction to Behavioral Economics

This compelling volume offers a comprehensive introduction to the fascinating field of behavioral economics, exploring how psychological insights can explain and influence economic decision-making. Published by Toyo Keizai Inc., a renowned publisher of business and economic literature, this book delves into the core principles and real-world applications of the discipline. It is an essential read for students, academics, and professionals seeking to understand the human element in financial choices and market behavior. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784492314975 · ISBN-10 4492314970

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