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Introduction to Event Strategy: Planning, Development, and Implementation

Introduction to Event Strategy: Planning, Development, and Implementation

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$71.99 USD
$71.99 USD
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Introduction to Event Strategy: Planning, Development, and Implementation

This insightful guide from Sanno University Press provides a comprehensive introduction to event strategy, covering the essential stages of planning, development, and implementation. It delves into the practical aspects of creating successful events, making it an invaluable resource for students and professionals in event management, marketing, and business administration. Whether you're organizing a corporate seminar or a large-scale public event, this book offers foundational knowledge and actionable strategies. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784382051522 · ISBN-10 4382051525

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