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Invisible Assets Generate Profit: GAFAM's Global Standard IP Mix

Invisible Assets Generate Profit: GAFAM's Global Standard IP Mix

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$66.99 USD
$66.99 USD
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Invisible Assets Generate Profit: GAFAM's Global Standard IP Mix

This insightful business strategy book explores the critical role of "invisible assets" and how they are strategically utilized to generate substantial corporate profits. It examines the world-class intellectual property (IP) mix strategies actively implemented by tech giants like GAFAM (Google, Apple, Facebook/Meta, Amazon, Microsoft). Readers will gain valuable insights into identifying, managing, and combining various forms of intangible assets and IP to achieve sustainable competitive advantages in the global marketplace. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784591178096 · ISBN-10 4591178099

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