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Lexus — Can Toyota Establish a Global Brand?

Lexus — Can Toyota Establish a Global Brand?

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$66.99 USD
$66.99 USD
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Lexus — Can Toyota Establish a Global Brand?

This book delves into the fascinating story of Lexus, Toyota's ambitious venture to create a world-class luxury automobile brand. It explores the strategies, challenges, and decisions made by Toyota as it sought to establish Lexus as a formidable global competitor in the premium car market. Published by President Inc., it offers insightful analysis on brand building, market positioning, and corporate strategy within the automotive industry. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784833421690 · ISBN-10 4833421690

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