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Modern Commodity Perception Theory: Internal Marketing & New Quality Concepts

Modern Commodity Perception Theory: Internal Marketing & New Quality Concepts

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Modern Commodity Perception Theory: Internal Marketing & New Quality Concepts

This academic work, part of the Meiji University Institute of Social Sciences series, delves into contemporary theories of commodity perception, focusing on internal marketing strategies and innovative approaches to understanding product quality. Published by Doyukan, it offers an in-depth exploration for scholars and practitioners interested in advanced marketing concepts from a Japanese perspective. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784496030826 · ISBN-10 4496030829

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