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Montbell: Seven Decisions Behind the Outdoor Business by Isamu Tatsuno

Montbell: Seven Decisions Behind the Outdoor Business by Isamu Tatsuno

モンベル 7つの決断 アウトドアビジネスの舞台裏 YS002 (ヤマケイ新書)

山と渓谷社 · ISBN 9784635510066

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Montbell: Seven Decisions Behind the Outdoor Business by Isamu Tatsuno

by Tatsuno, Isamu

This book, "Montbell: Seven Decisions Behind the Outdoor Business," by Isamu Tatsuno, explores the history and business strategies of the popular Japanese outdoor brand Montbell. Published by Yama-kei, it delves into key decisions that shaped the company's success in the outdoor equipment and apparel market. Learn about the philosophy and innovative approaches that propelled Montbell to the forefront of the industry. Note: The text is entirely in Japanese. Unread, like-new condition. Shipped from Japan via Japan Post; FedEx expedited shipping available.

ISBN 9784635510066 · ISBN-10 4635510069

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