New Edition B2B Marketing: Growth Scenarios in the DX Era
New Edition B2B Marketing: Growth Scenarios in the DX Era
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New Edition B2B Marketing: Growth Scenarios in the DX Era
This newly revised edition from Toyo Keizai Shinposha delves into the critical strategies for B2B marketing in the age of digital transformation (DX). It offers comprehensive insights and growth scenarios designed to help businesses navigate the evolving landscape of enterprise-to-enterprise sales and marketing. A must-have resource for professionals looking to optimize their B2B initiatives and stay competitive. Note: The text is entirely in Japanese. Brand New Japanese Edition.
ISBN 9784492558263 · ISBN-10 4492558268
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