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Oki Sato/Nendo: 10 Creative Thinking Principles (Seeing the Front from the Back)

Oki Sato/Nendo: 10 Creative Thinking Principles (Seeing the Front from the Back)

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$68.99 USD
$68.99 USD
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Oki Sato/Nendo: 10 Creative Thinking Principles (Seeing the Front from the Back)

by Sato, Oki

This insightful book delves into the unique creative processes of Oki Sato and his renowned design studio, nendo. It presents "10 principles of thought and action" that allow for innovative problem-solving by shifting perspectives and looking at challenges from unconventional angles. Published by Nikkei BP, this book offers a deep dive into the philosophy behind nendo's groundbreaking work in design and creative strategy. This is an essential read for anyone interested in design thinking, creativity, and business innovation. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784822264857 · ISBN-10 4822264858

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