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One Cup Ozeki: The Marketing Strategy That Reshaped Sake History

One Cup Ozeki: The Marketing Strategy That Reshaped Sake History

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$69.99 USD
$69.99 USD
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One Cup Ozeki: The Marketing Strategy That Reshaped Sake History

This compelling business analysis delves into the enduring success of 'One Cup Ozeki,' a pioneering brand of single-serving sake. It explores the innovative marketing strategies that allowed One Cup Ozeki to dominate its market and fundamentally alter the landscape of the Japanese sake industry. Published by Diamond Business Planning, this book offers an insightful look into a remarkable case study of branding and consumer engagement within a traditional sector. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784911540220 · ISBN-10 4911540222

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