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Social Psychology of Consumer Behavior: Mind & Actions of Consumers

Social Psychology of Consumer Behavior: Mind & Actions of Consumers

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$76.99 USD
$76.99 USD
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Social Psychology of Consumer Behavior: Mind & Actions of Consumers

This academic volume, "Social Psychology of Consumer Behavior: Mind and Actions of Consumers," delves into the intricate psychological processes and behaviors that drive individuals in their consumption choices. Published by Kitaōji Shobō, a respected academic publisher, this book offers an in-depth exploration of the social psychology underlying consumer actions, making it a valuable resource for students and researchers in the field. It specifically examines the cognitive and emotional aspects that influence how people decide to buy, use, and dispose of goods and services. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784762821974 · ISBN-10 4762821977

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