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Sony Digital Camera War Chronicles: The 'Weakling's Strategy' They Fought For

Sony Digital Camera War Chronicles: The 'Weakling's Strategy' They Fought For

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$67.99 USD
$67.99 USD
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Sony Digital Camera War Chronicles: The 'Weakling's Strategy' They Fought For

This compelling book from Nikkei BP delves into Sony's turbulent journey in the digital camera market, detailing their struggles and the strategic approaches they developed as an underdog. It offers a fascinating, in-depth look at the company's innovation, challenges, and eventual triumphs, providing valuable insights into corporate strategy and market dynamics. The narrative explores how Sony grappled with formidable competition, ultimately forging a unique path to success. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784296201877 · ISBN-10 4296201875

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