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Strategic Demand Forecasting: Bridging Marketing and SCM (Operations Management Series)

Strategic Demand Forecasting: Bridging Marketing and SCM (Operations Management Series)

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$73.99 USD
$73.99 USD
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Strategic Demand Forecasting: Bridging Marketing and SCM (Operations Management Series)

This insightful business text, part of the Operations Management Series from Nihon Hyoronsha, delves into the strategic application of demand forecasting. It specifically focuses on how accurate forecasting can bridge and optimize the crucial functions of marketing and supply chain management (SCM) within an organization. Readers will find comprehensive strategies and methodologies for leveraging demand predictions to enhance efficiency, reduce costs, and improve overall business performance. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784535540156 · ISBN-10 4535540152

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