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The GTM (Go-To-Market) Strategy Textbook: Fully Systemizing Marketing, Sales, and CS as Growth Engines

The GTM (Go-To-Market) Strategy Textbook: Fully Systemizing Marketing, Sales, and CS as Growth Engines

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The GTM (Go-To-Market) Strategy Textbook: Fully Systemizing Marketing, Sales, and CS as Growth Engines

This Shoei-sha published textbook provides a comprehensive guide to mastering Go-To-Market (GTM) strategies. It focuses on transforming marketing, sales, and customer success (CS) departments into fully systematized growth engines for businesses. Readers will learn practical methods for integrating these core functions to drive sustainable expansion and achieve market dominance. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784798193335 · ISBN-10 479819333X

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