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The Louvre Museum: A Century of Branding

The Louvre Museum: A Century of Branding

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The Louvre Museum: A Century of Branding

This insightful book delves into the fascinating history of the Louvre Museum's branding strategies over the past one hundred years. Published as part of the esteemed Kodansha Select Books Métier series, it offers a scholarly examination of how this iconic cultural institution has cultivated and maintained its global brand identity, adapting to changing times while preserving its unique heritage. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784065375020 · ISBN-10 4065375029

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