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The Pricing Textbook: New Common Sense for Data-Driven Pricing

The Pricing Textbook: New Common Sense for Data-Driven Pricing

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The Pricing Textbook: New Common Sense for Data-Driven Pricing

This comprehensive textbook, published by the esteemed Nikkei BP, delves into the modern principles of strategic pricing, offering a fresh perspective that transcends traditional reliance on intuition and past experience. It introduces readers to the 'new common sense' of pricing, equipping business professionals with methodologies and frameworks for making data-driven and objective pricing decisions. Ideal for entrepreneurs, marketers, and financial strategists, this guide aims to revolutionize how companies approach value determination in today's dynamic market. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784296201839 · ISBN-10 4296201832

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