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Tsukiji Hongwanji Management: Marketing Beyond Convention from a Business Monk

Tsukiji Hongwanji Management: Marketing Beyond Convention from a Business Monk

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Tsukiji Hongwanji Management: Marketing Beyond Convention from a Business Monk

This insightful book delves into the unique business strategies and marketing philosophies employed by Tsukiji Hongwanji, a prominent Buddhist temple in Tokyo. It offers a fascinating look at how a religious institution can adopt innovative, unconventional marketing techniques, drawing lessons from a 'businessman monk.' The text explores a range of management and marketing concepts, providing a fresh perspective for anyone interested in business, non-profit management, or modern Japanese culture. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784492503225 · ISBN-10 4492503226

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