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Visualizing Innovation Diffusion: Word-of-Mouth Analysis using Text Mining

Visualizing Innovation Diffusion: Word-of-Mouth Analysis using Text Mining

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$74.99 USD
$74.99 USD
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Visualizing Innovation Diffusion: Word-of-Mouth Analysis using Text Mining

This academic work, published by JUSE Press (Nikkagiren Shuppansha), delves into the fascinating process of how innovations spread through society. Utilizing advanced text mining techniques, the book focuses on analyzing word-of-mouth communication to visualize and understand the intricate mechanisms behind the diffusion of new ideas and products. It offers valuable insights for researchers and practitioners interested in marketing, sociology, and data analysis within the Japanese context. Note: The text is entirely in Japanese. Brand New Japanese Edition.

ISBN 9784817195913 · ISBN-10 4817195916

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